7.9 Project Analysis
7.9 Project Evaluation
The comprehensive marketing planning process that is structured base on the SOSTAC framework is really essential for improving the digital marketing strategy for ACLEDA bank. This plan was first help to understand clearly about current situation that lead us to find out the dysfunctional element of existing activities; so that we can set the objective or goal to be improved. A clear direction through long term strategy and short term tactics is navigated toward achieving those goals. Next, this framework has put the strategy or tac-tics into real practice to carry out and check for any mistake. Following this process and analytic on the input, we ensure that this digital marketing campaign will be accomplished respond …show more content…
The last technology that can keep people easily interact from the distance is a social network. Via social network one person can contact directly to another or group of people on the app or website. There are many of social networking sites, which 2.206 billion people are actively using all over the world. The increasing num-ber of social media user thanks to the new innovation of smartphone and internet. Smartphone and the internet have changed how people interact via social network platform because it is faster and easier than computer or laptop. The most popular social network is Facebook since 1.038 billion people actively use it every day. Another social network site, Youtube, which allow the user to upload video or clip simultaneously other users can watch, comment and share the uploaded video or clip. Furthermore, the user can use the link of specific video or clip to upload to other social network sites such as Facebook, Twit-ter, Instagram, Viber and so on. There are 1 billion users are actively using Youtube every …show more content…
ACLEDA Bank Plc. has used Facebook and Youtube to share and broadcast about its financial services, product usages and business subsidiaries. However, its social network channel seems to be less effective. In its Face-book page has only about 63,000 and very less interaction between bank and its customer. Furthermore, there are some complaint about its service and its staff. For its Youtube chan-nel, only 805 subscribers have subscribed to get the new
The comprehensive marketing planning process that is structured base on the SOSTAC framework is really essential for improving the digital marketing strategy for ACLEDA bank. This plan was first help to understand clearly about current situation that lead us to find out the dysfunctional element of existing activities; so that we can set the objective or goal to be improved. A clear direction through long term strategy and short term tactics is navigated toward achieving those goals. Next, this framework has put the strategy or tac-tics into real practice to carry out and check for any mistake. Following this process and analytic on the input, we ensure that this digital marketing campaign will be accomplished respond …show more content…
The last technology that can keep people easily interact from the distance is a social network. Via social network one person can contact directly to another or group of people on the app or website. There are many of social networking sites, which 2.206 billion people are actively using all over the world. The increasing num-ber of social media user thanks to the new innovation of smartphone and internet. Smartphone and the internet have changed how people interact via social network platform because it is faster and easier than computer or laptop. The most popular social network is Facebook since 1.038 billion people actively use it every day. Another social network site, Youtube, which allow the user to upload video or clip simultaneously other users can watch, comment and share the uploaded video or clip. Furthermore, the user can use the link of specific video or clip to upload to other social network sites such as Facebook, Twit-ter, Instagram, Viber and so on. There are 1 billion users are actively using Youtube every …show more content…
ACLEDA Bank Plc. has used Facebook and Youtube to share and broadcast about its financial services, product usages and business subsidiaries. However, its social network channel seems to be less effective. In its Face-book page has only about 63,000 and very less interaction between bank and its customer. Furthermore, there are some complaint about its service and its staff. For its Youtube chan-nel, only 805 subscribers have subscribed to get the new