3M4 UniversalRobinaCorp NissinYakisoba
University of Santo Tomas
College of Commerce and Business Administration
1st Semester, A.Y. 2014 – 2015
A Comprehensive Distribution Plan for Nissin Yakisoba of Universal Robina
Corporation
Submitted to:
Mr. Mario C. Angeles
Submitted by:
Ortega, Anne Kimberly M.
San Juan, Chrisgine Mae V.
Santos, Alexandra Nicole P.
Sedano, Pauline Kirstin L.
3M4
15 November 2014
2
TABLE OF CONTENTS
Page
I.
II.
III.
IV.
V.
VI.
VII.
VIII.
IX.
X.
XI.
Company Profile
A. Brief History
B. Mission / Vision Statement
C. Product / Service Offerings
D. Selected Product / Brand to be studied
Macroenvironment Analysis
A. Economic
B. Political-Legal
C. Socio-cultural
D. Demographic
E. Technological
Industry Analysis
A. Industry participants
B. Competitor analysis
i. Product ii. Target market iii. Product features and benefits iv. Packaging
v. Labeling vi. Wholesale and suggested retail price vii. Distribution network
SWOT Analysis
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
Gap Analysis
A. Manufacturer-Wholesalers
B. Manufacturer-Consumers (industrial / household)
C. Wholesaler-Resellers
D. Resellers-Consumers (industrial / household)
Current Channel Structure
A. Illustration of Current Channel Structure
B. Explanation of Current Channel Structure
Final Distribution Analysis
Objectives
A. Company objectives
B. Marketing objectives
C. Distribution objectives
Distribution Strategies
Recommendations
Appendix
3
3
3
4
4
5
5
6
7
8
9
11
11
12
12
13
14
15
16
17
17
17
17
18
18
18
18
19
3
I.
Company Profile
A. Brief History
John Gokongwei started as a trader/importer way back 1954. He started a corn milling plant to produce glucose and corn starch, Universal Corn Products (UCP), the first linchpin of the company that would become the URC we know today. To stay ahead in the game, Mr.
Gokongwei had to diversify by producing and marketing his own branded consumer foods, similar to the multinational companies in the country like Nestle and Procter & Gamble.
In 1961,
College of Commerce and Business Administration
1st Semester, A.Y. 2014 – 2015
A Comprehensive Distribution Plan for Nissin Yakisoba of Universal Robina
Corporation
Submitted to:
Mr. Mario C. Angeles
Submitted by:
Ortega, Anne Kimberly M.
San Juan, Chrisgine Mae V.
Santos, Alexandra Nicole P.
Sedano, Pauline Kirstin L.
3M4
15 November 2014
2
TABLE OF CONTENTS
Page
I.
II.
III.
IV.
V.
VI.
VII.
VIII.
IX.
X.
XI.
Company Profile
A. Brief History
B. Mission / Vision Statement
C. Product / Service Offerings
D. Selected Product / Brand to be studied
Macroenvironment Analysis
A. Economic
B. Political-Legal
C. Socio-cultural
D. Demographic
E. Technological
Industry Analysis
A. Industry participants
B. Competitor analysis
i. Product ii. Target market iii. Product features and benefits iv. Packaging
v. Labeling vi. Wholesale and suggested retail price vii. Distribution network
SWOT Analysis
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
Gap Analysis
A. Manufacturer-Wholesalers
B. Manufacturer-Consumers (industrial / household)
C. Wholesaler-Resellers
D. Resellers-Consumers (industrial / household)
Current Channel Structure
A. Illustration of Current Channel Structure
B. Explanation of Current Channel Structure
Final Distribution Analysis
Objectives
A. Company objectives
B. Marketing objectives
C. Distribution objectives
Distribution Strategies
Recommendations
Appendix
3
3
3
4
4
5
5
6
7
8
9
11
11
12
12
13
14
15
16
17
17
17
17
18
18
18
18
19
3
I.
Company Profile
A. Brief History
John Gokongwei started as a trader/importer way back 1954. He started a corn milling plant to produce glucose and corn starch, Universal Corn Products (UCP), the first linchpin of the company that would become the URC we know today. To stay ahead in the game, Mr.
Gokongwei had to diversify by producing and marketing his own branded consumer foods, similar to the multinational companies in the country like Nestle and Procter & Gamble.
In 1961,