3 Things That Acts Have To Learn From The Two Brrexit Campaign Analysis
Advice Column: 3 Things That Activists Have to Learn From the Two Brexit Campaigns
Q: I’m an advertiser, who has just graduated from college, working for a small NGO. A few days ago, our advertising team was asked to create a campaign that promotes young people to vote in the upcoming presidential election. Most of the team members have just graduated from college so we don’t have any real life experience of creating a campaign. Any suggestions to create a successful campaign?
A: As an advertiser who has been in the advertising industry for years, I would say that the success of your campaign relies on the campaigning strategy. If the campaigning strategy is ineffective, no matter how hard you've worked for, your campaign will be a failure. …show more content…
Throughout the referendum, the Vote Remain has emphasized on the economic uncertainty that Brexit would bring. From the start of the campaign, the Vote Remain has bombarded the public with economic dangers of leaving the European Union. They’ve cited the IMF, the OECD and other alphabet soup of experts to support their claims: the economic growth would falter, the pound would crash and unemployment would boom. However, their status quo, “Stronger In,” did not convey any of their claims thus, it quickly faded from people minds with their claims on about the risks of …show more content…
Although they have made warnings of the potential economic dangers of Brexit, the people couldn’t relate those economic statistics with their daily life. Unlike the Vote Remain, the Vote Leave emphasizes the aspects that people could relate to their daily life like the immigration. For years, people have seen the demographics of Britain have changed drastically by the increasing number immigrants in the countries and they were concerned that the increasing number of immigrants might harm the Brit’s national and cultural identity. The Vote Leave's main argument that the UK cannot control the number of people coming into the country while remaining in the EU really hit the
Q: I’m an advertiser, who has just graduated from college, working for a small NGO. A few days ago, our advertising team was asked to create a campaign that promotes young people to vote in the upcoming presidential election. Most of the team members have just graduated from college so we don’t have any real life experience of creating a campaign. Any suggestions to create a successful campaign?
A: As an advertiser who has been in the advertising industry for years, I would say that the success of your campaign relies on the campaigning strategy. If the campaigning strategy is ineffective, no matter how hard you've worked for, your campaign will be a failure. …show more content…
Throughout the referendum, the Vote Remain has emphasized on the economic uncertainty that Brexit would bring. From the start of the campaign, the Vote Remain has bombarded the public with economic dangers of leaving the European Union. They’ve cited the IMF, the OECD and other alphabet soup of experts to support their claims: the economic growth would falter, the pound would crash and unemployment would boom. However, their status quo, “Stronger In,” did not convey any of their claims thus, it quickly faded from people minds with their claims on about the risks of …show more content…
Although they have made warnings of the potential economic dangers of Brexit, the people couldn’t relate those economic statistics with their daily life. Unlike the Vote Remain, the Vote Leave emphasizes the aspects that people could relate to their daily life like the immigration. For years, people have seen the demographics of Britain have changed drastically by the increasing number immigrants in the countries and they were concerned that the increasing number of immigrants might harm the Brit’s national and cultural identity. The Vote Leave's main argument that the UK cannot control the number of people coming into the country while remaining in the EU really hit the