2048 team results round 1
BLUE OCEAN STRATEGY
SIMULATION
ROUND BLUE-1 DEBRIEF RESULTS
Theory by
W. CHAN KIM & RENEE MAUBORGNE
Design and Development by
YOUR BLUE OCEAN OFFERINGS
18/11/2013
© STRATX
2
YOUR BLUE OCEAN OFFERINGS
What is your Blue Ocean offering?
Which customers you target (Path 1, 3, 5 or combination of 1 and 5)
How did you come up with offering?
What factors you decided to eliminate, reduce, raise and create and why?
18/11/2013
© STRATX
3
TO-BE STRATEGY CANVAS – TEAM ALBATROSS
What was your Blue Ocean strategy? (Path 1, 3, 5 or combination of 1 and 5)
How did you come up with strategy?
What factors you decided to eliminate, reduce, raise and create and why?
18/11/2013
© STRATX
4
TO-BE STRATEGY CANVAS – TEAM BUFFALO
What was your Blue Ocean strategy? (Path 1, 3, 5 or combination of 1 and 5)
How did you come up with strategy?
What factors you decided to eliminate, reduce, raise and create and why?
18/11/2013
© STRATX
5
TO-BE STRATEGY CANVAS – TEAM COUGAR
What was your Blue Ocean strategy? (Path 1, 3, 5 or combination of 1 and 5)
How did you come up with strategy?
What factors you decided to eliminate, reduce, raise and create and why?
18/11/2013
© STRATX
6
TO-BE STRATEGY CANVAS – TEAM EAGLE
What was your Blue Ocean strategy? (Path 1, 3, 5 or combination of 1 and 5)
How did you come up with strategy?
What factors you decided to eliminate, reduce, raise and create and why?
18/11/2013
© STRATX
7
BLUE OCEAN STRATEGY IS VALUE CREATION AT LOW COST
Unit cost of average Red Ocean
Offering
$199
18/11/2013
© STRATX
8
ACTUAL UNIT COST COMPARISON
Blue Box actual unit costs depend on:
- Corporate projects that were initiated
- Accuracy of production planning
- Volume produced in each period
18/11/2013
© STRATX
9
TEAM DECISIONS
18/11/2013
© STRATX
10
DEVELOPMENT BUDGET – COMPARISON
18/11/2013
© STRATX
11
PRODUCTION – COMPARISON
HOW TO ESTIMATE PRODUCTION ?
EXAMPLE : PATH 3
Market Size in Year 43 is about 7.8 million units
Path 3 is
SIMULATION
ROUND BLUE-1 DEBRIEF RESULTS
Theory by
W. CHAN KIM & RENEE MAUBORGNE
Design and Development by
YOUR BLUE OCEAN OFFERINGS
18/11/2013
© STRATX
2
YOUR BLUE OCEAN OFFERINGS
What is your Blue Ocean offering?
Which customers you target (Path 1, 3, 5 or combination of 1 and 5)
How did you come up with offering?
What factors you decided to eliminate, reduce, raise and create and why?
18/11/2013
© STRATX
3
TO-BE STRATEGY CANVAS – TEAM ALBATROSS
What was your Blue Ocean strategy? (Path 1, 3, 5 or combination of 1 and 5)
How did you come up with strategy?
What factors you decided to eliminate, reduce, raise and create and why?
18/11/2013
© STRATX
4
TO-BE STRATEGY CANVAS – TEAM BUFFALO
What was your Blue Ocean strategy? (Path 1, 3, 5 or combination of 1 and 5)
How did you come up with strategy?
What factors you decided to eliminate, reduce, raise and create and why?
18/11/2013
© STRATX
5
TO-BE STRATEGY CANVAS – TEAM COUGAR
What was your Blue Ocean strategy? (Path 1, 3, 5 or combination of 1 and 5)
How did you come up with strategy?
What factors you decided to eliminate, reduce, raise and create and why?
18/11/2013
© STRATX
6
TO-BE STRATEGY CANVAS – TEAM EAGLE
What was your Blue Ocean strategy? (Path 1, 3, 5 or combination of 1 and 5)
How did you come up with strategy?
What factors you decided to eliminate, reduce, raise and create and why?
18/11/2013
© STRATX
7
BLUE OCEAN STRATEGY IS VALUE CREATION AT LOW COST
Unit cost of average Red Ocean
Offering
$199
18/11/2013
© STRATX
8
ACTUAL UNIT COST COMPARISON
Blue Box actual unit costs depend on:
- Corporate projects that were initiated
- Accuracy of production planning
- Volume produced in each period
18/11/2013
© STRATX
9
TEAM DECISIONS
18/11/2013
© STRATX
10
DEVELOPMENT BUDGET – COMPARISON
18/11/2013
© STRATX
11
PRODUCTION – COMPARISON
HOW TO ESTIMATE PRODUCTION ?
EXAMPLE : PATH 3
Market Size in Year 43 is about 7.8 million units
Path 3 is