111199088 Related Literature about Outd
CHAPTER II
REVIEW OF RELATED LITERATURE AND STUDIES The following studies and literature lent meaning to what the researchers hoped to describe and define the effects of billboard advertisements of TM to the buying behavior of students of Universidad de Manila when it comes to their preferred network provider. So far, no studies have been made yet on this particular problem. However, researchers elsewhere had conducted studies which are closely related to the present study.
RELATED STUDIES
LOCAL STUDIES
According to Branzuela, Cherrylyn P., et.al conduct a study entitled, Effectiveness of selected male-title magazines as advertising medium as perceived by senior marketing students of Adamson University for the year 2005. Descriptive method was used for the research design. The design was intended to produce accurate descriptions of variables relevant to the study. This technique was conducted for the purpose of collecting facts and getting additional information about male-title magazines as an effective advertising medium. The students of Adamson University were their respondents, located at 900 San Marcelino Street, Ermita Manila. They are 18-23 years of age taking up Business Administration Major in Marketing.
The researchers use a multiple-choice questionnaire as their main instrument. The researchers used only one set of questionnaire. This set is used to know the students' point of view towards the effectiveness selected of male-title magazines such as FHM, TOYZ and PUMP as an advertising medium.
Informal Interview – a useful tool for gathering the accessory data on opinions, suggestions, activities and comments which are used aside from the observation.
Observation – a data gathering used by the researchers to study the buying behavior of the consumers giving an analytical approach to point out the effectiveness of male-title magazines as advertising medium.
The researchers have arrived at the conclusion that these selected male-title magazines are
REVIEW OF RELATED LITERATURE AND STUDIES The following studies and literature lent meaning to what the researchers hoped to describe and define the effects of billboard advertisements of TM to the buying behavior of students of Universidad de Manila when it comes to their preferred network provider. So far, no studies have been made yet on this particular problem. However, researchers elsewhere had conducted studies which are closely related to the present study.
RELATED STUDIES
LOCAL STUDIES
According to Branzuela, Cherrylyn P., et.al conduct a study entitled, Effectiveness of selected male-title magazines as advertising medium as perceived by senior marketing students of Adamson University for the year 2005. Descriptive method was used for the research design. The design was intended to produce accurate descriptions of variables relevant to the study. This technique was conducted for the purpose of collecting facts and getting additional information about male-title magazines as an effective advertising medium. The students of Adamson University were their respondents, located at 900 San Marcelino Street, Ermita Manila. They are 18-23 years of age taking up Business Administration Major in Marketing.
The researchers use a multiple-choice questionnaire as their main instrument. The researchers used only one set of questionnaire. This set is used to know the students' point of view towards the effectiveness selected of male-title magazines such as FHM, TOYZ and PUMP as an advertising medium.
Informal Interview – a useful tool for gathering the accessory data on opinions, suggestions, activities and comments which are used aside from the observation.
Observation – a data gathering used by the researchers to study the buying behavior of the consumers giving an analytical approach to point out the effectiveness of male-title magazines as advertising medium.
The researchers have arrived at the conclusion that these selected male-title magazines are