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Leadership:

Leadership is defined as senior executives who support the creation of processes (Hammer, 2007). There are four aspects in leadership including awareness, alignment, behavior, and style. According to Hammer’s PEMM and the analysis of evidence in this case, four perspectives including awareness, alignment, behavior, and style are scored from E-1 to E-4.

Awareness:

Leadership awareness is defined as the recognition of business process and understanding the value of the process-oriented enterprise for senior management. Bharat Dave, who is vice president of industry sales in Siemens ROLM Communication Incorporation, recognizes that they need a restructuring program to improve profitability and market share in their four disparate companies (P1). Also, ROLM senior management understands that they need to reengineer new processes and guarantee the execution of those new processes based on appropriate information technology (P4). Moreover, ROLM senior management seeks for global strategies through integrating ROLM into Siemens Private Communication Systems (P4). Finally, ROLM senior management seeks to create one company spirit, identity, and culture by establishing and reengineering processes and a new attitude that accepts innovation and continuous improvement (P4).

According to Hammer’s PEMM and case evidence above, leadership awareness at Siemens ROLM Communication incorporation is at the E-4 level where “the senior executive team sees its own work in process terms and perceives process management not as a project but as a way of managing the business”. In conclusion, this program involves in one company spirit, identity, culture, and management as a total company plan to establish and sustain world-class performance as recognized by customers, not only as a project.

Alignment:

The alignment of leadership concerns the coordination between management and employees in the company. A “project office” was established to

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