1 Impact Of Color On Marketing
Management Decision
Impact of color on marketing
Satyendra Singh
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Downloaded by UNIVERSITI UTARA MALAYSIA At 04:18 31 October 2014 (PT)
To cite this document:
Satyendra Singh, (2006),"Impact of color on marketing", Management Decision, Vol. 44 Iss 6 pp. 783 - 789
Permanent link to this document: http://dx.doi.org/10.1108/00251740610673332 Downloaded on: 31 October 2014, At: 04:18 (PT)
References: this document contains references to 17 other documents.
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The fulltext of this document has been downloaded 18153 times since 2006*
Users who downloaded this article also downloaded:
Randi Priluck Grossman, Joseph Z. Wisenblit, (1999),"What we know about consumers’ color choices",
Journal of Marketing Practice: Applied Marketing Science, Vol. 5 Iss 3 pp. 78-88
Debby Funk, Nelson Oly Ndubisi, (2006),"Colour and product choice: a study of gender roles",
Management Research News, Vol. 29 Iss 1/2 pp. 41-52
Hannele Kauppinen#Räisänen, Harri T. Luomala, (2010),"Exploring consumers ' product#specific colour meanings", Qualitative Market Research: An International Journal, Vol. 13 Iss 3 pp. 287-308
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Impact of color on marketing
Satyendra Singh
Article information:
Downloaded by UNIVERSITI UTARA MALAYSIA At 04:18 31 October 2014 (PT)
To cite this document:
Satyendra Singh, (2006),"Impact of color on marketing", Management Decision, Vol. 44 Iss 6 pp. 783 - 789
Permanent link to this document: http://dx.doi.org/10.1108/00251740610673332 Downloaded on: 31 October 2014, At: 04:18 (PT)
References: this document contains references to 17 other documents.
To copy this document: permissions@emeraldinsight.com
The fulltext of this document has been downloaded 18153 times since 2006*
Users who downloaded this article also downloaded:
Randi Priluck Grossman, Joseph Z. Wisenblit, (1999),"What we know about consumers’ color choices",
Journal of Marketing Practice: Applied Marketing Science, Vol. 5 Iss 3 pp. 78-88
Debby Funk, Nelson Oly Ndubisi, (2006),"Colour and product choice: a study of gender roles",
Management Research News, Vol. 29 Iss 1/2 pp. 41-52
Hannele Kauppinen#Räisänen, Harri T. Luomala, (2010),"Exploring consumers ' product#specific colour meanings", Qualitative Market Research: An International Journal, Vol. 13 Iss 3 pp. 287-308
Access to this document was granted through an Emerald subscription provided by All users group
For Authors
If you would like to write for this, or any other Emerald publication, then please use our Emerald for
Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information.
About Emerald www.emeraldinsight.com
Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.
Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner
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