Sport Marketing Exam Review
Sports Marketing Exam Syllabus
Section 1: Media, Pg. 256
1. Define the terms new media and new media marketing
Media= Communication with the general public by organisations. Ex Broadcasters, print newspapers, magazines and radio stations.
New Media= Communications that are generated by electronic means or through recent technological platforms.
Not all forms of new technology are new media
Only the technology that are capable of transmitting information to the general public are considered new media
Manovich’s five standards of New Media
1. New media is represented numerically, with ones and zeros
2. New media is modular, that is, it has individual elements that maintain their independence even when they are combined into larger objects
3. The processes involved in creating, manipulating, and assessing the media are able to be automated
4. New media is variable, or able to exist in nearly infinite versions
5. New media is increasingly able to translate into differing file formats
The information can even be transmitted between technological devices to another, ex a mobile phone to computer.
2. Define the advantages and disadvantages of new media marketing
Advantages
Disadvantages
New media is represented numerically, and it is modular, automated, variable and transferable to differing file formats and able to be customised.
Data is accessible in real time
New media permeates all aspects of consumers’ lives in western society
Creates additional opportunities in sport such as websites and mobile digital rights.
Different style of marketing where sport marketers can communicate in novel ways with sport consumers
It is important to understand that consumers respond better to communication between other consumers.
3. Describe how new media marketing relates to the sport marketing framework.
Sport marketers can use advanced technology to communicate with their customers and sell them extra products and services
Section 1: Media, Pg. 256
1. Define the terms new media and new media marketing
Media= Communication with the general public by organisations. Ex Broadcasters, print newspapers, magazines and radio stations.
New Media= Communications that are generated by electronic means or through recent technological platforms.
Not all forms of new technology are new media
Only the technology that are capable of transmitting information to the general public are considered new media
Manovich’s five standards of New Media
1. New media is represented numerically, with ones and zeros
2. New media is modular, that is, it has individual elements that maintain their independence even when they are combined into larger objects
3. The processes involved in creating, manipulating, and assessing the media are able to be automated
4. New media is variable, or able to exist in nearly infinite versions
5. New media is increasingly able to translate into differing file formats
The information can even be transmitted between technological devices to another, ex a mobile phone to computer.
2. Define the advantages and disadvantages of new media marketing
Advantages
Disadvantages
New media is represented numerically, and it is modular, automated, variable and transferable to differing file formats and able to be customised.
Data is accessible in real time
New media permeates all aspects of consumers’ lives in western society
Creates additional opportunities in sport such as websites and mobile digital rights.
Different style of marketing where sport marketers can communicate in novel ways with sport consumers
It is important to understand that consumers respond better to communication between other consumers.
3. Describe how new media marketing relates to the sport marketing framework.
Sport marketers can use advanced technology to communicate with their customers and sell them extra products and services