Preview

Political Campaign Planning Manual

Powerful Essays
Open Document
Open Document
39805 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Political Campaign Planning Manual
POLITICAL CAMPAIGN PLANNING MANUAL
A STEP BY STEP GUIDE TO WINNING ELECTIONS
By J. Brian O'Day National Democratic Institute for International Affairs

POLITICAL CAMPAIGN PLANNING MANUAL

PREFACE
In preparation for the 1995 Russian Duma elections, NDI political trainers Ken Payne, Kate Head, and Sheila O'Connell, along with Russian experts Aleksei Shustov and Oleg Nikishenkov wrote the Strategic Election Planning Manual. This manual has been one of the most popular publications in the National Democratic Institute - Moscow office library and used by countless campaigns over the years. Alex Grigorievs and I revised and updated the original manual at the beginning of 1998 and realized at that time that, in preparation for the upcoming State Duma elections, we would want to do a more complete revision. This third edition is now called the Political Campaign Planning Manual, a Step by Step Guide to Winning Elections. As with past editions, this manual combines the ideas and materials that NDI trainers and consultants have used in Russia and the countries of the former Soviet Union since 1992. I have kept the format of the past manuals and referred to them for guidance in putting this manual together. I have expanded the areas that I thought needed more explanation and have added a number of worksheets to aid in the planning process. Finally, I have tried to make the manual country and time neutral by removing most of the references to particular elections and particular countries. What you will find here are the basic principles that can be applied to almost any campaign and any election. This revision would not have been possible without the assistance of many others. Most important to me has been the support and encouragement Janelle Cousino has provided these past two years in Moscow. I could not have asked for a better partner. Thanks must also go to the current NDI Moscow training staff, Alex Grigorievs, Raymond Sontag, Dima Valentey, Ali Aliev and Vitaly
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Explain How to Plan a Small Scale Campaign
    • 1734 Words
    • 7 Pages

    Explain How to Plan a Small Scale Campaign

    P3 - Explain how to plan a small scale health education campaign relevant to local or national strategies.…

    • 1734 Words
    • 7 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Project Status Report Assignment #4
    • 907 Words
    • 4 Pages

    Project Status Report Assignment #4

    We are one task away from completing Election Campaign 2005. Our Team has worked hard, with enthusiasm and great competence. Our Campaign platform message has been created, produced and mailed out, all within the estimated times and within budget. The Town’s residents have been visited and we have revised our schedule for a Mayor’s visit. All of the feed back has been positive so far. The last remaining task of the Telephone Campaign will further strengthen our projected win of the Election. The following report outlines our status of activities and of any variances or changes. The report also includes a budget update and details any concerns and recommendations.…

    • 907 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    AP Government study guide
    • 2262 Words
    • 10 Pages

    AP Government study guide

    1. a. Following the French and Indian War, Parliament placed the Sugar Act of 1764 on the colonies to pay for the expenses of the Seven Years War. This tax on goods such as sugar and coffee created great upset among the colonists. Following the Sugar Act came the Stampt Act of 1765, which mandated a stamp on all paper items bought and sold among the colonies. Colonists argued that these taxes enforced by British parliament were unjust because they lacked the opportunity to voice their opinion in the British Parliament. This lead to the famous saying, “no taxation without representation.” Both of these acts had a strong influence in the colonists decision to write The Declaration of Independence. In fact, the colonists even listed this in the Declaration as one of the many issues the they had with the King. Those who failed to participate and pay the required tax on specific goods were tried in court. However, if the judge concluded that the specific individual was guilty, they received a bonus in their salary, which provided an incentive for the judge to rule in opposition of the defendant. Colonists were furious that the judge could be bribed with money for ruling a specific way. In writing the Bill of Rights, a part of the Constitution, it is clearly stated that American citizens are guaranteed the right to trial by jury, forever eliminating the salary bonus of judges for a particular ruling. In addition, the King imposed the Coercive Acts of 1774 among the colonies. One act, known as the Quartering Act, mandated that colonists had to house British soldiers. In strong opposition to this act, it is stated in the third amendment of the Constitution that Americans will not have to provide housing for the military without first agreeing to the situation.…

    • 2262 Words
    • 10 Pages
    Good Essays
    Read More
  • Good Essays

    Unit 6 Assignment 1 Personal Military Strategy
    • 460 Words
    • 2 Pages

    Unit 6 Assignment 1 Personal Military Strategy

    My strategy in the game was to make appearances in states that shared one or more of my issue positions. Throughout the rounds, I often began by fundraising in order to pay for my appearances, media, and polling. When I raised $3, I was able to fund all three options. However, because my opponent eventually took the lead, I was often only able to fundraise from states that offered $2. In such cases, I always chose to make an appearance. However, I alternated between choosing to poll new states or create a campaign advertisement.…

    • 460 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Political Action Committee Summary
    • 133 Words
    • 1 Page

    Political Action Committee Summary

    The NRLC Political action committee claims to be the single most effective prolife political action committee in the country. They were created in 1979 with the goal of having a say political. Which they have being involved in every federal election since Ronal Reagan was victorious over Jimmy Carter in 1980. So with being involved with politics The NRLC hopes to be supported by as many politicians as possible so they have a better change in stopping abortion. It’s hard to say if they are meeting their goals because it’s currently still a huge problem with people being for abortion and against abortion. Yes they have achieved certain goals just not the main one yet. I don’t feel like this goal will be achieved anytime soon, so yes and no to…

    • 133 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Ap Government Chapter 15 Study Guide
    • 1893 Words
    • 8 Pages

    Ap Government Chapter 15 Study Guide

    a. The framers thought a bill of rights was not necessary because the constitution spelled out the extent of the feds power. Blah blah blah (now at the top of page 487) In 1791 the states ratified 10 amendments and the nation had a bill of rights. The BOR imposed limits on the national gov but not on state gov.…

    • 1893 Words
    • 8 Pages
    Good Essays
    Read More
  • Good Essays

    Fishbowl: Nomination And Election Process Analysis
    • 2390 Words
    • 10 Pages

    Fishbowl: Nomination And Election Process Analysis

    Elections enable voters to select leaders and to hold them accountable for their performance in office. Where the electoral process is competitive and forces candidates or parties to expose their records and future intentions to popular scrutiny, elections serve as forums for the discussion of public issues and facilitate the expression of public opinion. Elections also provide political education for citizens and ensure the responsiveness of democratic governments to the will of the people. They also serve to legitimize the acts of those who wield power, a function that is performed to some extent even by elections that are noncompetitive.…

    • 2390 Words
    • 10 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    2000 Election 2000 Research Paper
    • 251 Words
    • 2 Pages

    2000 Election 2000 Research Paper

    The presidential election in 2000 between George W. Bush and Al Gore was a close race, unfortunately for Al Gore, the election was not fair. When Florida voted the first time Bush won all 25 electoral votes, he won by 15,000 votes. Palm Beach county in Florida demanded a recount because many citizens believed they voted for the wrong person due to the confusion of the ballot. The machine which counted the votes didn’t count correctly and somehow took away thousands of votes away from Gore and gave Bush and extra 3,000 votes. After realizing what had happen another machine recount took place and the difference of Bush and Gore votes was 1,784, not including dimpled chads. The Secretary of State at the time, Katherine Harris, denied an extension.…

    • 251 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Civics Study Guide
    • 707 Words
    • 3 Pages

    Civics Study Guide

    Regressive taxes hit the poor harder; progressive taxes very with a persons ability to pay.…

    • 707 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Fsdfadsfas
    • 420 Words
    • 2 Pages

    Fsdfadsfas

    Create a campaign to-do list for a presidential candidate trying to secure the party's nomination. Your list should have nine steps: form an exploratory committee, join the race, set up a campaign organization, raise funds, develop a campaign strategy, campaign, run in primaries and caucuses, and attend the national convention. Record the steps in your notebook, and note what needs to be done to accomplish each one. See the example below.…

    • 420 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Government in America
    • 258 Words
    • 2 Pages

    Government in America

    8. List nine things candidates must do to effectively organize their campaign? a. b. c. d. e. f. g. h. i.…

    • 258 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    What Role Do Political Parties Play In Political Socialization?
    • 558 Words
    • 3 Pages

    What Role Do Political Parties Play In Political Socialization?

    A political party is a formal organization that has a political agenda and seeks a voice and power (Class notes 26/11). Typically these parties are the most important instruments for political mobilization when it comes to mass politics (Class notes 26/11). Political parties are required to mobilize and control citizens by various means. These include ideology, patronage and repression among others (Class notes 26/11). Superior leadership, planning, organization, information and resources are what political parties need in order to become and stay successful (Class notes 26/11). Political parties offer ideology, leadership and political participation which provides the government with legitimacy (Class notes 26/11). These parties are used as a tool for…

    • 558 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Arguments Against The Electoral College
    • 1746 Words
    • 7 Pages

    Arguments Against The Electoral College

    It is important to consider the development of a new system of national elections and the issues that would result. Implementing the direct election would lead to “a host of defects that would make electoral misfires more likely and trigger a series of political and constitutional crises” (Williams, 2011, p. 173). This would be a source of instability moving forward as these changes would require changes to the current system and would need to have the agreements among several states in a subconstitutional or binding form or an amendment to the Constitution ratified by two thirds of the states. The new proposed system “risks creating a presidential election system that is neither workable nor fair” (Williams, 2011, p. 173). While it is argued that the direct election would promote fairness and representation, it would likely be the case that these factors would be reduced in this scenario. It is therefore essential to develop a coherent framework for implementing such a strategy. (Implementing direct…

    • 1746 Words
    • 7 Pages
    Better Essays
    Read More
  • Powerful Essays

    Boss Tweed
    • 1732 Words
    • 7 Pages

    Boss Tweed

    Richard, Morris B., and Morris B. Jeffrey. "Political Machine." Encyclopedia of American History. 7th ed. 4 vols. New York, New York: Collins, 1996.…

    • 1732 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    American Politics Study Guide
    • 4228 Words
    • 20 Pages

    American Politics Study Guide

    Instructions: The following list of questions is designed to assist you in your reading of much of the course material. I strongly encourage you to write out full answers to each of these questions as you read the material for class. I will use these questions to formulate quiz and exam questions. For short-answer quizzes and exam questions you will have to answer a subset of the actual questions on the study guides for the assigned readings. For multiple-choice quizzes I will draft questions based on the study questions. I reserve the right to quiz or test you on additional material assigned and/or discussed in class during this semester that may not be on this study guide. You will have 15 minutes from the beginning of class to complete short-answer quizzes and 10 minutes to complete multiple-choice quizzes. Most quizzes will be announced one class period before they are given, but I may administer pop quizzes…from time to time (so always keep up with the reading!). Questions about the assigned readings from news articles are also a possibility on all quizzes. Quizzes will be closed book, no-notes, and individual exercises. This set of study guide questions will also act as your study guide for the final exam. Do note that the purpose of such exercises is for you to show me that you have read and understood the material and can communicate that understanding in writing.…

    • 4228 Words
    • 20 Pages
    Satisfactory Essays
    Read More

Related Topics