Marketing Project Guideline
MARKETING PROJECT GUIDE
TABLE OF CONTENTS 1. INTRODUCTION 2. PROJECT ASSESSMENT 3. COMPANY SELECTION GUIDELINES 4. PROJECT DEADLINES 5. THE PROGRESS REPORT 6. MARKETING PLAN - MODEL FORMAT 7. THE FINAL REPORT
1. INTRODUCTION
One specific objective of the subject Marketing is to have students prepare an marketing plan for a Chinese company. The purpose of this document is to provide students with guidelines on the preparation of a marketing plan.
2. PROJECT ASSESSMENT
The project is a group activity where teams of 5 - 6 students will produce a comprehensive written report.
Project assessment will be:
Written report 30%
It is essential that all members of the team co-operate and that no member is a ‘passenger’. During the final Tutorial, members of each team will be required to provide the lecturer with confidential ‘peer group evaluations’ on other members of the team. These will be taken into account in awarding the mark for the project to each team member.
Students should maintain close communications with other project team members throughout the semester. It is imperative that students collect team member contact details in the first lecture, as the lecturer may not able to provide this information to students.
A major problem can occur with project team dynamics if students choose to withdraw from the subject once teams are settled and tasks have been distributed. Students intending to withdraw from the subject must immediately inform their project team members and the tutor/lecturer.
The written report must be equivalent in quality to a report a consultant would typically submit to a client. The report must be perfect in terms of spelling, punctuation, grammar, page numbering, referencing, footnoting and appropriate use of appendices. Imperfections will count against marks awarded for the project.
The body of the report
TABLE OF CONTENTS 1. INTRODUCTION 2. PROJECT ASSESSMENT 3. COMPANY SELECTION GUIDELINES 4. PROJECT DEADLINES 5. THE PROGRESS REPORT 6. MARKETING PLAN - MODEL FORMAT 7. THE FINAL REPORT
1. INTRODUCTION
One specific objective of the subject Marketing is to have students prepare an marketing plan for a Chinese company. The purpose of this document is to provide students with guidelines on the preparation of a marketing plan.
2. PROJECT ASSESSMENT
The project is a group activity where teams of 5 - 6 students will produce a comprehensive written report.
Project assessment will be:
Written report 30%
It is essential that all members of the team co-operate and that no member is a ‘passenger’. During the final Tutorial, members of each team will be required to provide the lecturer with confidential ‘peer group evaluations’ on other members of the team. These will be taken into account in awarding the mark for the project to each team member.
Students should maintain close communications with other project team members throughout the semester. It is imperative that students collect team member contact details in the first lecture, as the lecturer may not able to provide this information to students.
A major problem can occur with project team dynamics if students choose to withdraw from the subject once teams are settled and tasks have been distributed. Students intending to withdraw from the subject must immediately inform their project team members and the tutor/lecturer.
The written report must be equivalent in quality to a report a consultant would typically submit to a client. The report must be perfect in terms of spelling, punctuation, grammar, page numbering, referencing, footnoting and appropriate use of appendices. Imperfections will count against marks awarded for the project.
The body of the report