Submitted by: Kamran Umar Abbasi
Submitted on: 19th February 2010
THREDZ INTERNSHIP REPORT
BY
KAMRAN UMAR ABBASI
This Internship submitted in partial fulfillment of the requirements for the degree of Bachelor of Textile Design, from the Asian Institute of Fashion Design.
DEPARTMENT OF TEXTILE DESIGN
ASIAN INSTITUTE OF FASHION DESIGN
February 2010
Contents
1. Thredz Introduction
2. Background of Thredz
3. Designers at Thredz
4. Designing Process
5. Research
6. Theme Board
7. Fabrics Design
8. Product Styling
9. Product Range
10. Internship Experience
Thredz
An enterprise of unique designs and style setters, Thredz is a fashion &textile house. Under the leadership of Mr. Yahya Tumbi the venture encompasses products and apparel ranges for men and women including accessories such as shoes, bags, belts and stoles. Thredz manufactures woven fabrics that are incorporated with jacquards and dobby along with home textiles and is now in a process to launch its new line of lawn prints.
Background
Increased media exposure in Pakistan started giving way to public demands of fresh fashion trends and diversity. The need for a fashion house to cater for masses was more evident than ever and that’s when Thredz took on the frontier of trend setting and fashion extravaganza in 2004.
The brand converted latest trends to adapt to versatile classes and increased awareness of changing styles with new seasonal ranges. It became a business enterprise producing both stitched and unstitched garment along with casual, formal, and semi-formal attires.
Upon increasingly popular requests and demands, Thredz opened up its second branch at Gulshan-e-Iqbal in the same year after opening its first branch at Hyderi. With increasing demand branches opened at Bahadurabad in the year 2005 and in Clifton in 2006.
Designers at Thredz